Metrics evidence

Order reach and impressions come from connected platform API insights and retain a metric source and fetch timestamp.

Provider reach is not replaced with followers or views. A missing provider field is not evidence of zero reach, and aggregated content reach is not deduplicated across posts. Provider access and a successful sync are required.

ROI is shown only when verified captured cash spend or contracted non-cash value and business attribution evidence both exist. Formula: (attributed revenue - spend) / spend.

Attribution records retain a source, evidence reference, conversion window, currency, and recording actor. Business-recorded attribution is not independently validated revenue, and currencies are not blended in the ROI breakdown.

Supported metric views display stored provider fetch timestamps. Sync routines retain provider errors; a scheduled job or connected account does not prove the latest refresh succeeded.

Provider delays, corrections, permissions, and retention limits can change available data.